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Investigating Marketing Strategies on Online Shopping Evaluation: Explaining the Role of Perceived Risk, Trust and Customer Purchase Intention(Case Study of DigiKala Online Store)
hamid khodadad hoseini, parviz ahmadi, mohammad Sepehri Pasand
Abstract - Full Text (PDF)
hamid khodadad hoseini, parviz ahmadi, mohammad Sepehri Pasand
Abstract - Full Text (PDF)
Investigating the Possibility of Structural Elements Correction of Market Orientation with Process approach
firoozeh naghiloo, adel azar
Abstract - Full Text (PDF)
firoozeh naghiloo, adel azar
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The effect of influencing factors on students' purchasing intention in social media, considering the role of social media advertising features
Mohammad Reza taghizadeh joorshari, arezoo hosseinzadeh, nilufar ebrahimi
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Mohammad Reza taghizadeh joorshari, arezoo hosseinzadeh, nilufar ebrahimi
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Investigating Factors Affecting the Development of Iranian Football Brand using the gray fuzzy approach and the matrix of Boston Group consultants
NEGAR gholipour, hossein eidi, bahram yosefi, farzad amiri
Abstract - Full Text (PDF)
NEGAR gholipour, hossein eidi, bahram yosefi, farzad amiri
Abstract - Full Text (PDF)