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Bank-e Melli of Guilan
A Study of the Relationship between Quality of Service and Brand Equity (Case Study: Customers of Bank Melli of Guilan province) [Volume 1, Number 1] |
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Boston Consulting Group Matrix.
Investigating Factors Affecting the Development of Iranian Football Brand using the gray fuzzy approach and the matrix of Boston Group consultants [Volume 2, Number 1] |
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Brand personality
Investigating the effect of Banks' Corporate Social Responsibility on Brand Trust: Considering the Mediating Role of Brand Personality and Brand Image [Volume 1, Number 4] |
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CAMEL
Rating Iran's Banks based on CAMEL Indices Using RAM Model [Volume 1, Number 1] |
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Centralization.
Investigating the Possibility of Structural Elements Correction of Market Orientation with Process approach [Volume 2, Number 1] |
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Customer-supplier duality
Configuration of Service Supply Chain in the Iranian Banking Industry Using an Agent- Based Framework [Volume 1, Number 1] |
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Digital Resources Preparedness.
The Impact of the Open Status of "Technology Organization-Environment" and Mutual Service Production on the Performance of Tourism Offices with the Mediating Role of Digital Resources Preparedness [Volume 1, Number 1] |
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Emotions
The Impact of Workshop Service Improvement on Customer Satisfaction Improvement and the Mediated Effect of Perceived Justice and Emotion on Client Loyalty (Case Study: Central Workshop of South Pars Refinery - Assaluyeh) [Volume 1, Number 3] |
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Fitness Clubs
The role of human sigma in improving the performance of sports organizations [Volume 1, Number 3] |
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Guilan
Strategic Innovation Model for Local Tourism Businesses (Case Study of Guilan Province) [Volume 1, Number 3] |
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Higher Education
Investigating the impact of internal marketing on student satisfaction with mediation of employees ' job satisfaction and service quality. [Volume 1, Number 2] |
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Improved greedy algorithm
Optimization of a Supply Chain Including Warehouses and Retail Stores Using a Data Mining Technique of Improved Greedy Algorithm [Volume 1, Number 2] |
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Interpretive Structural Modeling
Investigating and Leveling the Effective Factors on Preventive Maintenance in Roga Gostar Company Using Structural Interpretative Modeling [Volume 1, Number 4] |
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Knowledge Management System
The Effect of Knowledge Management System Success Factors on the Real Use of Information Technology in Nurses Working in Rasht Hospitals [Volume 1, Number 4] |
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Managerial skills
Determining the Effective Factors of conversational skills of managers in business Communications [Volume 1, Number 2] |
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Maral Charm.
The Impact of Brand Gender and Consumer-Based Brand Equity on Loyalty with the Role of Satisfaction and Trust (Case Study: Instagram Social Network) [Volume 1, Number 4] |
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Multi Mora
Evaluation and ranking of construction sites for solid waste recycling centers using multi-mora technique (Case study: District 22 of Tehran Municipality) [Volume 1, Number 4] |
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Operational factors
Ranking Factors Affecting Services Supply Chain Using SWARA Technique (Case Study: Airline Agencies in Bushehr City) [Volume 1, Number 1] |
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Purchase Intention.
Investigating Marketing Strategies on Online Shopping Evaluation: Explaining the Role of Perceived Risk, Trust and Customer Purchase Intention(Case Study of DigiKala Online Store) [Volume 2, Number 1] |
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Quality Cost
Self-assessment of the Company's Excellence Trend in the Time Series by Analyzing the Quality Cost based on the ARAS Method using Definitive, Interval-Fuzzy Information (Case Study: Ceramic Industry) [Volume 1, Number 1] |
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Satisfaction with leisure.
The Quality of Life of the Administrative Personnel of Public Hospitals of East Guilan [Volume 1, Number 2] |
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Senior Management Information System.
Influence of senior managers information system on the quality of camp services of National Iranian Drilling Company using data mining technique [Volume 1, Number 4] |
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Service marketing mix elements
Evaluation and ranking of the importance of the mixing elements of marketing services in distributing industry of Iran. [Volume 1, Number 2] |
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Social Media Advertising.
The effect of influencing factors on students' purchasing intention in social media, considering the role of social media advertising features [Volume 2, Number 1] |
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TOPSIS
A Subsidiary Assessment Framework (Case study: Kerman Office Machinery Company) [Volume 1, Number 3] |
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UTASTAR method.
Utility assessment of paper recycling technologies in terms of sustainability dimensions with a multi-criteria decision-making approach [Volume 2, Number 1] |
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health insurance of Guilan province
Challenges of organizational structure development using a hierarchical approach (Case study: Guilan health insurance) [Volume 2, Number 1] |
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online Shop.
Influence of Web Seller Service Marketing Strategy on Purchase Intention on Digikala Social Network Users [Volume 1, Number 3] |
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ownership structure
Investigating the Effective Factors on Smoothing of Profit in Service Companies Accepted in Tehran Stock Exchange [Volume 1, Number 2] |
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productivity
Investigating the Affecting Factors on Productivity in Educational Organizations and Using Trainees Using Electronic Education (Case Study: Rasht Advanced Skills Training Center) [Volume 1, Number 3] |
