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Volume 2, Issue 1 (Autumn 2019) |
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Investigating Marketing Strategies on Online Shopping Evaluation: Explaining the Role of Perceived Risk, Trust and Customer Purchase Intention(Case Study of DigiKala Online Store) |
P. 9-27 |
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Hamid Khodadad hoseini   , Parviz Ahmadi , Mohammad Sepehri Pasand |
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Abstract
(864 Views) |
Full-Text (PDF)
(130 Downloads)
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Investigating the Possibility of Structural Elements Correction of Market Orientation with Process approach |
P. 28-40 |
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Firoozeh Naghiloo , Adel Azar |
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Abstract
(683 Views) |
Full-Text (PDF)
(87 Downloads)
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The effect of influencing factors on students' purchasing intention in social media, considering the role of social media advertising features |
P. 41-66 |
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Mohammad Reza Taghizadeh joorshari , Arezoo Hosseinzadeh , Nilufar Ebrahimi |
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Abstract
(964 Views) |
Full-Text (PDF)
(120 Downloads)
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Investigating Factors Affecting the Development of Iranian Football Brand using the gray fuzzy approach and the matrix of Boston Group consultants |
P. 67-89 |
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NEGAR Gholipour , Hossein Eidi , Bahram Yosefi , Farzad Amiri |
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Abstract
(709 Views) |
Full-Text (PDF)
(93 Downloads)
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Utility assessment of paper recycling technologies in terms of sustainability dimensions with a multi-criteria decision-making approach |
P. 90-114 |
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Fatemeh Sarikhani , Mohammad Fattahy , Reza Sheikh |
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Abstract
(445 Views) |
Full-Text (PDF)
(67 Downloads)
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Challenges of organizational structure development using a hierarchical approach (Case study: Guilan health insurance) |
P. 115-140 |
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Behrouz Eskandarpoor , Abdullah Kargar nov , Somayeh Saebnia |
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Abstract
(759 Views) |
Full-Text (PDF)
(108 Downloads)
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