|
|
|
|
|
|
|
|
|
|
Volume 2, Issue 1 (Autumn 2019) |
|
|
|
|
Investigating Marketing Strategies on Online Shopping Evaluation: Explaining the Role of Perceived Risk, Trust and Customer Purchase Intention(Case Study of DigiKala Online Store) |
P. 9-27 |
|
Hamid Khodadad hoseini , Parviz Ahmadi , Mohammad Sepehri Pasand |
|
Abstract
(935 Views) |
Full-Text (PDF)
(134 Downloads)
|
|
Investigating the Possibility of Structural Elements Correction of Market Orientation with Process approach |
P. 28-40 |
|
Firoozeh Naghiloo , Adel Azar |
|
Abstract
(752 Views) |
Full-Text (PDF)
(92 Downloads)
|
|
The effect of influencing factors on students' purchasing intention in social media, considering the role of social media advertising features |
P. 41-66 |
|
Mohammad Reza Taghizadeh joorshari , Arezoo Hosseinzadeh , Nilufar Ebrahimi |
|
Abstract
(1029 Views) |
Full-Text (PDF)
(123 Downloads)
|
|
Investigating Factors Affecting the Development of Iranian Football Brand using the gray fuzzy approach and the matrix of Boston Group consultants |
P. 67-89 |
|
NEGAR Gholipour , Hossein Eidi , Bahram Yosefi , Farzad Amiri |
|
Abstract
(797 Views) |
Full-Text (PDF)
(100 Downloads)
|
|
Utility assessment of paper recycling technologies in terms of sustainability dimensions with a multi-criteria decision-making approach |
P. 90-114 |
|
Fatemeh Sarikhani , Mohammad Fattahy , Reza Sheikh |
|
Abstract
(582 Views) |
Full-Text (PDF)
(68 Downloads)
|
|
Challenges of organizational structure development using a hierarchical approach (Case study: Guilan health insurance) |
P. 115-140 |
|
Behrouz Eskandarpoor , Abdullah Kargar nov , Somayeh Saebnia |
|
Abstract
(825 Views) |
Full-Text (PDF)
(121 Downloads)
|
|
|
|
|
|
|
|
|
|
|